Inspired by the owner’s love of vintage aesthetics, both branding concepts were designed to capture a sense of nostalgia and personality in different ways. Blackbird Brewing drew inspiration from the Beatles song “Blackbird,” leading to a warmer, more comforting visual direction that reflects the calm and cozy feeling the music evokes. LaLa’s Lattes, a playful nod to the owner’s name, Lauren, was influenced by her vision of decorating the coffee van with vintage records and 70s inspired décor. That retro musical influence carried throughout the branding, resulting in a groovy, expressive identity filled with subtle music inspired details.